{"id":17590,"date":"2025-01-27T16:32:53","date_gmt":"2025-01-27T22:32:53","guid":{"rendered":"https:\/\/vexceldata.com\/the-untapped-value-of-imagery-data-in-financial-services\/"},"modified":"2025-08-25T12:22:56","modified_gmt":"2025-08-25T18:22:56","slug":"the-untapped-value-of-imagery-data-in-financial-services","status":"publish","type":"post","link":"https:\/\/vexceldata.com\/au\/stories\/the-untapped-value-of-imagery-data-in-financial-services\/","title":{"rendered":"The Untapped Value of Imagery Data in Financial Services"},"content":{"rendered":"<div class='flex_column av-kr58hg-27657ac1bc08bacc0dbcd849925c4db2 av_one_fifth  avia-builder-el-0  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div '     ><\/div>\n<div class='flex_column av-5i79stw-d3fc8f371ab4aa1f0051c5258ad111cb av_three_fifth  avia-builder-el-1  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6f7biqt-d0a0d769229b61f227b57f9978d4641f\">\n#top .av-special-heading.av-m6f7biqt-d0a0d769229b61f227b57f9978d4641f{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-m6f7biqt-d0a0d769229b61f227b57f9978d4641f .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-m6f7biqt-d0a0d769229b61f227b57f9978d4641f .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-m6f7biqt-d0a0d769229b61f227b57f9978d4641f av-special-heading-h1 blockquote elegant-quote elegant-centered  avia-builder-el-2  avia-builder-el-no-sibling '><h1 class='av-special-heading-tag'  itemprop=\"headline\"  ><span class=\"heading-wrap\">The Untapped Value of Imagery Data in Financial Services<\/span><\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div>\n<div class='flex_column av-508imdw-48d8058b5605fad2268b94b7e40fd783 av_one_fifth  avia-builder-el-3  el_after_av_three_fifth  el_before_av_one_full  flex_column_div '     ><\/div>\n<div class='flex_column av-48x73o4-122f7f8de49c4df2643417515994b900 av_one_full  avia-builder-el-4  el_after_av_one_fifth  el_before_av_one_fifth  first flex_column_div column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3qshl6c-9276c4e1bd4b6c4e43a196792d675178\">\n.avia-image-container.av-3qshl6c-9276c4e1bd4b6c4e43a196792d675178 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-3qshl6c-9276c4e1bd4b6c4e43a196792d675178 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-3qshl6c-9276c4e1bd4b6c4e43a196792d675178 av-styling- avia-align-center  avia-builder-el-5  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-16516 avia-img-lazy-loading-not-16516 avia_image ' src=\"https:\/\/vexceldata.com\/wp-content\/uploads\/2024\/12\/Cedar-Rapids-Iowa.jpg\" alt='' title='Cedar Rapids, Iowa'  height=\"720\" width=\"1280\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/vexceldata.com\/wp-content\/uploads\/2024\/12\/Cedar-Rapids-Iowa.jpg 1280w, https:\/\/vexceldata.com\/wp-content\/uploads\/2024\/12\/Cedar-Rapids-Iowa-300x169.jpg 300w, https:\/\/vexceldata.com\/wp-content\/uploads\/2024\/12\/Cedar-Rapids-Iowa-1030x579.jpg 1030w, https:\/\/vexceldata.com\/wp-content\/uploads\/2024\/12\/Cedar-Rapids-Iowa-768x432.jpg 768w, https:\/\/vexceldata.com\/wp-content\/uploads\/2024\/12\/Cedar-Rapids-Iowa-705x397.jpg 705w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/div><\/div><\/div><\/div>\n<div class='flex_column av-3hfv3qs-e38b022ecbf3d722004deea8d8293bb4 av_one_fifth  avia-builder-el-6  el_after_av_one_full  el_before_av_three_fifth  first flex_column_div column-top-margin'     ><\/div>\n<div class='flex_column av-2wjyrv8-57dc63ac6d9d30a809afa4689e524255 av_three_fifth  avia-builder-el-7  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div column-top-margin'     ><section  class='av_textblock_section av-m6f7r6ix-5125278daa9d1f97842831ca7d5100e1'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><em><a href=\"https:\/\/www.linkedin.com\/in\/davidharberson\/\" target=\"_blank\" rel=\"noopener\">David Harberson<\/a> is a financial consultant with decades of expertise in the financial industry helping giants like JP Morgan, Franklin Templeton, Bank of the West, and other institutions leverage data and information to drive powerful business solutions. He sat down with our team to do a Q&amp;A on why now is the time for the financial services industry to go all in on the untapped opportunity of aerial imagery.<\/em><\/p>\n<p><strong>What are some of the challenges your industry has faced in using data previously?<\/strong><\/p>\n<p>There&#8217;s historically been significant limitations on the data we&#8217;ve had available to us but that has been changing rapidly with Big Data, easier access to unstructured data and finding new sources that we had never considered before. Now that we have the technical capabilities to make better use of data, it&#8217;s time to reimagine what we can do with the data available to us, like aerial imagery.<\/p>\n<p><strong>Why do you feel like aerial imagery hasn&#8217;t really been explored and tapped into up to this point?<\/strong><\/p>\n<p>Aerial imagery has been in use for awhile in the Insurance sector, but the broader banking space hasn&#8217;t really investigated this to see what value can be unlocked and what the true potential is for adding it to portfolios. This comes down to understanding the number of interesting use cases aerial imagery provides to the financial industry.<\/p>\n<p><strong>What&#8217;s one of these use cases you find valuable?<\/strong><\/p>\n<p>Disaster imagery, what Vexcel calls their <a href=\"https:\/\/vexceldata.com\/products\/gray-sky\/\">Gray Sky imagery<\/a>, which monitors weather and major disasters. This would be a clear use case for Enterprise risk in understanding a bank&#8217;s exposure to a severe weather event or a major disaster both proactively and after the event. What an opportunity not only in managing risk but also a customer service dimension&#8211;ever had your bank send out a communication to warn you about an upcoming weather event with some practical advice?<\/p>\n<\/div><\/section><\/div>\n<div class='flex_column av-95ddas-e9a29b2e9ea256f231a03a3bfb816c9c av_one_fifth  avia-builder-el-9  el_after_av_three_fifth  el_before_av_one_full  flex_column_div column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6f8ek00-eeeb1d1902c472476fe99124610abf6f\">\n.avia-image-container.av-m6f8ek00-eeeb1d1902c472476fe99124610abf6f img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m6f8ek00-eeeb1d1902c472476fe99124610abf6f .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m6f8ek00-eeeb1d1902c472476fe99124610abf6f av-styling- avia-align-center  avia-builder-el-10  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-17427 avia-img-lazy-loading-not-17427 avia_image ' src=\"https:\/\/vexceldata.com\/wp-content\/uploads\/2025\/01\/DHarberson-300x300.jpeg\" alt='' title='DHarberson'  height=\"300\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/vexceldata.com\/wp-content\/uploads\/2025\/01\/DHarberson-300x300.jpeg 300w, https:\/\/vexceldata.com\/wp-content\/uploads\/2025\/01\/DHarberson-80x80.jpeg 80w, https:\/\/vexceldata.com\/wp-content\/uploads\/2025\/01\/DHarberson-36x36.jpeg 36w, https:\/\/vexceldata.com\/wp-content\/uploads\/2025\/01\/DHarberson-180x180.jpeg 180w, https:\/\/vexceldata.com\/wp-content\/uploads\/2025\/01\/DHarberson.jpeg 400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><\/div>\n<div class='flex_column av-1xmyad0-e75a01407eacc5868e2a9117ce0aa98d av_one_full  avia-builder-el-11  el_after_av_one_fifth  el_before_av_one_fifth  first flex_column_div column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6f7sk4w-73e9adf4217c447d0a09b8eff36db6c8\">\n.avia-image-container.av-m6f7sk4w-73e9adf4217c447d0a09b8eff36db6c8 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m6f7sk4w-73e9adf4217c447d0a09b8eff36db6c8 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m6f7sk4w-73e9adf4217c447d0a09b8eff36db6c8 av-styling- avia-align-center  avia-builder-el-12  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-15710 avia-img-lazy-loading-not-15710 avia_image ' src=\"https:\/\/vexceldata.com\/wp-content\/uploads\/2024\/11\/Andover_KS_USA_east_ortho_tornado2_37.673798_-97-1030x579.jpg\" alt='' title='Andover_KS_USA_east_ortho_tornado2_37.673798_-97'  height=\"579\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/vexceldata.com\/wp-content\/uploads\/2024\/11\/Andover_KS_USA_east_ortho_tornado2_37.673798_-97-1030x579.jpg 1030w, https:\/\/vexceldata.com\/wp-content\/uploads\/2024\/11\/Andover_KS_USA_east_ortho_tornado2_37.673798_-97-300x169.jpg 300w, https:\/\/vexceldata.com\/wp-content\/uploads\/2024\/11\/Andover_KS_USA_east_ortho_tornado2_37.673798_-97-768x432.jpg 768w, https:\/\/vexceldata.com\/wp-content\/uploads\/2024\/11\/Andover_KS_USA_east_ortho_tornado2_37.673798_-97-705x397.jpg 705w, https:\/\/vexceldata.com\/wp-content\/uploads\/2024\/11\/Andover_KS_USA_east_ortho_tornado2_37.673798_-97.jpg 1280w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div><\/div>\n<div class='flex_column av-1u0zd04-0af5ce1d3067b105f068f5b59e9fcf86 av_one_fifth  avia-builder-el-13  el_after_av_one_full  el_before_av_three_fifth  first flex_column_div column-top-margin'     ><\/div>\n<div class='flex_column av-1d5cd04-0c3fe74e3ce91c95cef02bc78077bbb8 av_three_fifth  avia-builder-el-14  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div column-top-margin'     ><section  class='av_textblock_section av-m6f85b9n-22706a42a74cc7538b3ca0c3b96e4806'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Are there other use cases or property details that would be beneficial?<\/strong><\/p>\n<p>Vexcel&#8217;s <a href=\"https:\/\/vexceldata.com\/au\/products\/elements\/\">Elements product<\/a> has very granular property details. Clearly a bonus in the insurance space, but what about the opportunity for the home or commercial lending space? Do you really get quality appraisals information? California is a rapidly changing market where the risk of wildfires is requiring property owners to have much more aggressive defensible space management and property information like what Vexcel provides would be critical. Also, <a href=\"https:\/\/vexceldata.com\/au\/products\/3d-cities\/\">3D Cities<\/a> can be a valuable overlay to GIS-based solutions and allow a much deeper understanding of the city landscapes and a much more granular, detailed view than what is currently provided by satellite imagery.<\/p>\n<p><strong>Is using aerial imagery about growing the opportunity to see more to reduce risk?<\/strong><\/p>\n<p>The use cases that present themselves are in the areas of Enterprise risk and retail and commercial lending. This level of visualization combined with other data can produce advanced analytics that would not have been possible. This could be analytics to feed a physical location strategy such as branches or ATM locations.<\/p>\n<p><strong>Any final advantages you want to point out?<\/strong><\/p>\n<p>One last thing that is a big advantage is that you can also look at a time series of imagery to gauge changes to a property. Construction monitoring is an easy application, as is damage assessment after a disaster such as a hurricane. We now have the ability to incorporate both <a href=\"https:\/\/vexceldata.com\/au\/products\/multispectral-imagery\/\">multispectral imagery<\/a> and <a href=\"https:\/\/vexceldata.com\/au\/products\/digital-surface-models\/\">elevation data<\/a> for natural features and built features to show land quality, vegetation growth, erosion to properties, flood risk, and drought impact. Really, the opportunity to leverage these relatively new sources of data has never been better and there is real potential to create differentiation in the <a href=\"https:\/\/vexceldata.com\/au\/industries\/financial-services\/\">Financial Services space<\/a>.<\/p>\n<\/div><\/section><\/div><div class='flex_column av-t29et0-6947306bf21321ce6f5cbad39103ce7c av_one_fifth  avia-builder-el-16  el_after_av_three_fifth  el_before_av_one_full  flex_column_div column-top-margin'     ><\/div><\/p>\n<div class='flex_column av-u2zutw-a680d208682c901ed97caab0a959914a av_one_full  avia-builder-el-17  el_after_av_one_fifth  avia-builder-el-last  first flex_column_div column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6f89cxx-70f5cee4251a74332131f512a7839f27\">\n.avia-image-container.av-m6f89cxx-70f5cee4251a74332131f512a7839f27 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m6f89cxx-70f5cee4251a74332131f512a7839f27 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m6f89cxx-70f5cee4251a74332131f512a7839f27 av-styling- avia-align-center  avia-builder-el-18  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-16788 avia-img-lazy-loading-not-16788 avia_image ' src=\"https:\/\/vexceldata.com\/wp-content\/uploads\/2024\/12\/Beaufort-SC-32.500061-80.685113-1030x579.jpg\" alt='' title='Beaufort SC 32.500061, -80.685113'  height=\"579\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/vexceldata.com\/wp-content\/uploads\/2024\/12\/Beaufort-SC-32.500061-80.685113-1030x579.jpg 1030w, https:\/\/vexceldata.com\/wp-content\/uploads\/2024\/12\/Beaufort-SC-32.500061-80.685113-300x169.jpg 300w, https:\/\/vexceldata.com\/wp-content\/uploads\/2024\/12\/Beaufort-SC-32.500061-80.685113-768x432.jpg 768w, https:\/\/vexceldata.com\/wp-content\/uploads\/2024\/12\/Beaufort-SC-32.500061-80.685113-705x397.jpg 705w, https:\/\/vexceldata.com\/wp-content\/uploads\/2024\/12\/Beaufort-SC-32.500061-80.685113.jpg 1280w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":15,"featured_media":16298,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[676,188],"tags":[193,175,677,678],"class_list":["post-17590","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies-au","category-imagery-au","tag-aerial-data-au","tag-aerial-imagery-au","tag-banking-au","tag-financial-services-au"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium 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